Tag Archives: Voice of the Customer

The Voice of the Customer

Part of Product Management and Agile Product Ownership is to incorporate the Voice of the Customer into whatever you are building.   Whether the customer is a farmer, a small business owner or a busy executive, it is the Product Manager’s job to get in their head and figure out how to solve their problems.  How do you know that you are getting the best information? 

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Image Source: http://blog.mozilla.org/metrics/2009/07/13/does-mozilla-champion-the-voice-of-firefox-users/

Here are several methods of collecting data and each serves a particular purpose.

1. Interview

Meeting one-on-one with customers or prospects can enable you to collect great feedback.  The trick to the interviewing process is to ask open ended questions.  What is your number 1 business problem? What is the most time-consuming task in your day? What do you enjoying doing the most?  The data that you can gather from these conversations can be golden.  Make sure, though, that you remember that a single data point is just that.  Look for common threads from several conversations and solve the greater need.