Tag Archives: guidance

Step 1: Set Goals

When we get a good idea, it is natural to jump right in and start working.  In recent weeks, several people have had so much enthusiasm about their project that they want to dive right in without any real preparation or fully formed vision of what they want.  To address this, here is a three part blog series on steps to take before you start.  This week’s blog is dedicated to Goals – or defining what you want to accomplish.  Part 2 will be defining your target audience and we will discuss personas.  Finally, part 3 will define what success will look like by creating a screenplay.

SMART Goals?

lighted-path1But first things first.  What are your goals for the project?  Now, many will tell you that you have to define SMART goals – goals that are Specific, Measurable, Attainable, Relevant and Time-bound.  I am going to disagree.  While SMART goals are great, I don’t think you need that much structure for every project.  There is a saying attributed to Voltaire which says “Perfection is the enemy of the good.”  I feel like this applies to goals too.  You can spend so much time trying to define metrics that are measurable and time-bound that you delay the project or miss a critical window.