Tag Archives: decisive

Launch a Product – Step 4: Hard Choices

This is the fourth in a series called “What does it takes to launch a Product?” and this entry focuses on the hard choices that need to be made between Product Management (Product Owner) and other stakeholders.  There is never enough time, resources or money to deliver everything that is desired in a product. But in order to actually launch something – to get the product out the door – difficult choices need to be made. Here are three rules to tough_decisionshelp with the process:

Don’t build for the 1%  (or 10% or maybe 20%)

This is one of the most difficult rules to adopt and live by because it is in our human nature to solve problems. But in order to get the product out of the design phase and into the marketplace, you have to be willing to say “yes, that might happen, but the odds are low so we will handle them manually or not at all.” Here is an example – what if a customer places an order for a product they already have. Will we issue an immediate refund? Will we notify them via e-mail? Will we convert them to another product? Before you build a complex, automated solution consider how often this will happen. If it is an ‘edge case’ or something that will not be a common occurrence, put a manual process in place and move on.  Some in your company will probably fight you on this saying that it will be it harder for operations or customer service and that is true. The trade-off should be worth it because new products should equal new revenue and revenue solves most problems. Honestly, if a manual work-around really becomes cumbersome, it can always be automated post-launch. (Lean Product Development calls this the Minimum Viable Product or MVP.)

Hiring a Product Manager

Image source: http://www.rochester.edu/working/hr/employment/

Image source: http://www.rochester.edu /working /hr/employment/

Having moved from Austin, TX to Des Moines, IA to San Diego, CA, I have had to learn a few things about hiring product managers.  In Austin, Product Management is a well-known profession and many talented people who are either natural product managers or trained ones are available for hire.  Des Moines, like many areas in the country, is not a product management town.  It is full of wonderful, hard working people but with industries centered around insurance and agriculture, there has not be high demand for product management, as a discipline.  This is changing, both with the enthusiasm around Agile as a software development methodology and the increasing number of start-ups in the “Silicon Prairie.” The need for product managers is, therefore, on the rise.  If you are tasked with hiring Product Managers, here are three tips to help.

Comfortable withOUT a job description

For nearly every job that I have had, I have lacked a job description.  Not only am I comfortable with that, I actually prefer it.  And I think most natural Product Managers feel the same.  Of course, we all want to know the rough boundaries around our job but we tend to be very comfortable with ambiguity.  A product manager’s job may range from strategic product visioning to market research to customer interviews to tactical prioritization to sales training to process documentation and much more.  What you intend to get done when you arrive at the office may differ completely from your accomplishments at the end of the day.  As one of my colleagues so eloquently stated, “A product manager is the CEO of that product” and just like company CEOs, you have to roll with the punches and respond to the needs that are presented that day.