How to Launch a Product

Product Management roles are challenging and fun and I am a self-professed Product Management geek.  One of the critical responsibilities for a product manager is to successfully launch new products that are built in concert with the IT and Operations teams.  In my experience, there are several key steps in the launch process that must be considered.  Here are five posts that walk through these steps.

What does it take to launch a product?

Product Definition

• Part 1 – Product Definition

Pricing

• Part 2 – Pricing

Sales Enablement

• Part 3 – Sales Enablement

Making Hard Choices

• Part 4 – Hard Choices

Developing a Communication Plan

• Part 5 – Communication Plan

I hope you find this information helpful and interesting.  If there is anything that was missed, please let me know. Happy Launching!