Monthly Archives: October 2014

Prioritization – Part 1: Should we do this?

As a Product Manager and an Agile Enthusiast, I have lots of conversations about prioritization.  It is really tricky.  Well, that’s not always true.  If you really only have one thing to work on, then I guess it’s easy.  For the rest of us that live in the real world, we have to balance multiple number one initiatives in a way that will deliver the most value to the business.  This is a first in a blog series about Prioritization.

The First Question

The very first question that should always be asked when considering something for prioritization is – Should we do this at all?  People are too often moving too fast and trying to be responsive to the point that sometimes we stop thinking.  One of my mentors had a saying:  “This is top of mind, not top of list.”  I love that.  I first heard this when he called me after just having talked to an important client about a feature they wanted.most_imp  He was excited and it was a good idea.  I asked him if he felt like we should reshuffle our priorities and execute on this newly introduced concept.  He paused and took a moment to really think through my question.  And then he responded with the now often quoted “Top of mind, not top of list.”  That is a fantastic barometer to keep in mind when you have a flash of brillance.  It might just be a flash and you need to stick to your existing priority list.  Bright, shiny objects can come into view, but they do not always warranted our immediate attention.