Monthly Archives: March 2014

Building a Product Owner – New Product

Many of the complaints that I hear often about Agile implementations concern the product owner.  Either the business is not engaged appropriately, or the product owner is indecisive or unavailable, or the quality of the requirements/user stories is poor. Whatever the situation, the product owner is often “at fault.”

person4Instead of lamenting why we do not have good product owners, I would like to shift our thinking to: How can we build a Product Owner?  These are challenging jobs and often the people put in them have little background on what is expected of them.  This is the first in a series of three blogs to help us build better product owners, which will lead to better products.  First, let’s examine a new product offering.  Where would a new product owner start?

For this effort, I recommend a three step process and I have to give credit to David Hussman who provided some of the inspiration for this topic.

1. Create personas

Who is going to use this new product?  Who is your buyer?  Will you have power users and casual users?  Do you need to consider administrative users?

Personas first came into the conversation with Alan Cooper’s book “The Inmates are Running the Asylum” in 1999.  Personas are fictitious people who are going to use the system so the Product Owner can think about user interactions and how best to optimize the experience.  Let’s map out a few personas.