How to Launch a Product

Product Management roles are challenging and fun and I am a self-professed Product Management geek.  One of the critical responsibilities for a product manager is to successfully launch new products that are built in concert with the IT and Operations teams.Shuttle_launch  In my experience, there are several key steps in the launch process that must be considered.  Here are five posts that walk through these steps.

What does it take to launch a product?

Product Definition

Pricing

Sales Enablement

Making Hard Choices

Developing a Communication Plan

I hope you find this information helpful and interesting.  If there is anything that was missed, please let me know. Happy Launching!

One Response to How to Launch a Product

Leave a Reply

Your email address will not be published. Required fields are marked *